Social Media

Using the social media can often be to a company’s advantage. It is a very cheap and easy way to reach a lot of people. When a company decides to use the social media they must plan on using it do some networking because the social media is one the best ways for a company to meet new people. The social can also be very helpful for small companies that are just getting started and still do not have a ton of money to spend on advertising. Companies must realize though that when they use the social the media as a means of advertising or public relations it is simply not the same as using a face to face marketing technique because it is not nearly as personal. Also when companies use the social media to advertise they need to remember that they may be leaving out a significant sector of the market that does not even use the internet such as the elderly.
As I have had the opportunity to work with the social media here at Klaipeda Science and Technology Park I have found that it has been a very good way for them to promote their company. The social media is rather easy for a company to get using. Also it is fitting that they use the social media here at Klaipeda Science and Technology Park because they are rather small company that does not have a ton of money to spend on advertising right now. It is also a very easy to make Klaipeda Science and Technology Park a little bit more well known by doing things such as blogging, creating YouTube videos about there company, networking and other things as well. Overall I would say that the social media is a very good thing for companies to use and I would recommend that Klaipeda Science and Technology Park continue to use it.

By Brock Griffin